We are living in a new world and a new time.

2020 changed the way we approach life but the pandemic has not only forced us to change how we look at things, it’s forced us to change the things we look at. The murders of Ahmaud Ahbury, Breonna Taylor, and George Floyd sent shockwaves through the world and, with everyone home, many white people were forced to recognize for the first time that there truly is a problem with racism in America.

In the wake of the horrifying video recording of George Floyd’s death and the demonstrations following it, I received tons of emails, calls, and messages from white people who I knew who did not know what to do in this time. They didn’t know what to say and they didn’t know what to do beyond putting a “Black Lives Matter” lawn sign in their yards. Some didn’t know what to tell their kids while others didn’t even know how to even engage with black people in general. Some called me simply to tell me sorry and share with their sense of hopelessness.

Good people. Good white people- struggling to be a good “White Ally.”

Around the same time, I started a coaching program to become a certified Life Coach and, as I began to learn the principles of coaching, I started to tie it with the conversations I was having with white people. I quickly realized that the missing link in white ally-ship was coaching. In order for white people to truly maximize being a “White Ally” they would need a coach, so I decide to become the first official White Ally Coach. With the recent guilty verdict of Derek Chauvin and the uptick in recorded police murders of unarmed males of color, now more than ever white people should look to tap into their full potential as an ally to people of color.

White Ally Coach is designed to give white people practical information and tangible skills on how to use their whiteness to be an effective support for black people in personal and professional spaces. Through 1-1 and group coaching sessions White Ally Coach specifically curates the coaching experience for you and your organization to get you from where you are to where you want to be as a White Ally.